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Recruitment Marketing

Recruitment Marketing increases visibility into your company culture and helps you attract and hire the people who are right for your business.

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You’re likely on an island. Talent Acquisition teams often receive little formal support from internal marketing and advertising teams who are more focused on corporate branding and direct revenue generation.

We’re here to help.

Whether you’re looking to capture the attention of hard-to-hire talent, drive awareness among new talent segments, or design and launch a strategic global talent marketing effort that cuts through the clutter, we’ll make sure your recruitment marketing strategy and campaigns are thoughtfully planned, well-differentiated, employer brand-aligned, and continuously optimized to achieve your most critical hiring goals.

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From small projects to large enterprise programs, Employera and our partners at RedDot Media will collaborate with you and your team every step of the way.

Once we understand your goals, we’ll work to define and understand your audience, your brand and messaging, and build out a tailored campaign to help cost-effectively meet your recruiting needs while raising awareness for your employer brand.

Recruitment Marketing Agency Services

Recruitment Marketing IQ™ program evaluation and audit

Leadership and stakeholder alignment facilitation

Recruitment Marketing strategy and planning

Custom campaign design and execution

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Programmatic and performance-based advertising

Personas and strategies for personalization

Recruiting and job posting automations

Recruiting spike campaigns and quick response projects

Campaign analytics and reporting

Training, workshop facilitation, and team engagement

Recruiter and hiring manager training

Careers websites & landing pages

Employer Brand advertising and PR

Social campaigns

Content, graphic design and production: web, social, digital, print, video

Featured Work Cases

Recruitment Marketing Campaign

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Recruitment Marketing FAQs

What are 5 key things to consider when designing a recruitment marketing strategy?

A mix of targeted, branded creative and programmatic advertising often delivers the best results.

Good content is essential, but if it isn’t optimized for job boards and social media it won’t be as effective as it could be.

Social media recruitment campaigns must be well-planned and targeted to specific audiences, have a clear call to action, and should use a  mix  of  platforms to reach as many people as possible.

The expert use of passive targeted advertising is critical to reach those audiences who are not actively looking for a job with you, and even the best ads start to lose their effectiveness in a target area.

Automating recruiting tasks and workflows will significantly increase recruiter productivity, accelerate time-to-fill, reduce cost-per-hire and improve the overall talent profile of your organization.

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