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Internal Communications

Internal communications threads through nearly every experience your employees have in the workplace.

We design tailored strategies, programs, content and experiences that inform, engage, and inspire your people to align to your highest purpose and goals.

Internal Communications Consulting Services & Solutions

Driven by creative and technical advancements in consumer publishing, social media, content marketing and human-centered design, we transform internal communications programs into modern, culture-building engines that accelerate change, foster belonging, and deepen engagement.

When you tap into the power of internal communications, you unlock powerful strategies to drive performance, cultural health, and innovation. Internal comms is more an architect than messenger, bridging across functions and departments to unite your team.

A strategic understanding and approach to Internal Communications is especially critical during times of change, transition and crisis.

Pivotal moments like leadership changes, layoffs, embedding new return to office policies can all pose a threat to the stability of your organization. Or, they can serve as opportunities to realign your people to your highest purpose and goals.

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We’ve led in-house teams and projects so we understand the leadership dynamics and needs, interdependencies and inter-relationships, and business knowledge internal communications needs to be true partners in helping your business evolve and thrive.

Whether you are embedded in a specific department, leading an initiative or project, or in corporate communications serving an entire enterprise, you have internal employees and partners you need to reach, engage, and collaborate well with to succeed. We can help.

Internal Communications Services and Consulting

Internal Communications IQ™ program evaluation and audits

Leadership and stakeholder alignment facilitation

Employee and Candidate Experience IQ™ analysis and assessment

Internal Communications team structure and function design

Core Positioning & Messaging creation and development

Employer Value Proposition (EVP) creation and development

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Personas and strategies for personalization

Internal Communications strategy and program design

Facilitation and co-creation of statements of purpose, mission, vision and values

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Executive communications and consulting

Guidebooks and content frameworks, tailored to your organization and culture

Manager communications programs, training, support

Experience, process and program design

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Culture, retention, and engagement programming

Employee engagement campaigns and execution

Launch, roll out, campaign planning and execution

Training, workshop facilitation, and team engagement

New employee orientation and onboarding experience design

Employee event design and management: Fireside chats, Town Halls, All-Hands meetings

Change Management & Transformation design and communications

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DEIB communications, program design and support

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Content, graphic design and production: web, social, digital, print, video

Featured Work Cases

Capturing the Mission, Vision & Values

OFF BASE

Glassdoor Programs

ZILLOW

Change Design and Communications

CORE MARK

Internal Communications FAQs

What’s Internal Communications IQ™? (ICIQ™)

Internal Communications IQ is Employera’s uniquely effective Internal Communications research framework.

ICIQ combines comparative benchmarks, a sophisticated audit of all components of your Internal Communications function, coupled with a deep dive into your own employee sentiment data, exit interview data and 1:1 interview data and information relevant to the employee experience.

This multi-pronged analysis allows us to see across the employee lifecycle for a complete view into your challenges and opportunities.

Then, we provide a strategy and tailored recommendations for how to proceed. Internal Communications IQ provides the data you need to build consensus and a strategy to take you forward.

What is the relevance of internal communications to external communications?

In this day and age, all communications are external communications. Every experience communicates to your employees your true values, priorities, and commitment to your stated objectives and goals.

The experience of your employees is then shared by word of mouth to their colleagues, friends, and family, by their feet when they stay or leave, by their performance and whether they have been empowered and equipped to best serve your customers – all for the better or worse, depending on how strategically you have designed what it is like to work at your organization.

Are they informed with what is most relevant to do their job?

Do they have the information and inspiration to understand the connection between their work and what your project or company is trying to accomplish? These are internal communications puzzles that show up externally.

Why is internal communications so important to business success?

Only thoughtful, intentional communication can drive alignment toward business goals and objectives across functions, teams, and levels of any project, function, or enterprise.

To perform at a high level, reach a shared goal, and succeed teams need to be informed and inspired by what is most relevant to what they need to do.

Any leader who is interested in succeeding needs to plan who, how, and what they will be communicating to deliver the value their teams need.

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