Experience Design

The experience your candidates and employees have is the result of the people, processes and systems they interact with at each step in their career with your company, and your handling of key moments in their working and personal lives.

Small or large, any organization can benefit from considering intentional ways to make sure the people who interact with your organization – most especially those on the inside – see, feel and understand your company’s authentic brand promise to them.

We’ll help you deliver the experience your company wants people to have by designing intentional, meaningful experiences and engagement opportunities for your employees and candidates at each step in their journey with you.

And we’ll create the right assets, and pull together the supporting processes, systems, content and training needed to bring the experiences to life.

Our approach applies human-centered design to the events, processes, and content that thread through everything your organization says and does.

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Our data-centered, collaborative approach helps you understand the diverse needs of your talent audiences so you can purposefully design strategic experiences and interactions that solve problems and deepen engagement.

Together we’ll design the right solutions for the right problems. We help you pull together the supporting processes, content and training and assets needed to bring the experiences to life.

Experience Design Consulting and Services

Collaborative, multi-departmental workshop design and management

Leadership and stakeholder alignment facilitation

Employee and Candidate Experience IQ™ analysis and assessment

Candidate experience design

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Personas and strategies for personalization

Empathy and journey mapping

Culture, retention, and engagement programming

Employee engagement campaigns and execution

Future of work: office, remote, and hybrid workstyle design

Launch, roll out, campaign planning and execution

Training, workshop facilitation, and team engagement

New employee orientation and onboarding experience design

Change Management & Transformation design and communications

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Featured Work Cases

Creating Employer Value Propositions

MERCARI

Candidate Experience Redesign

SPLUNK

Experience Design FAQs

What is experience design?

Experience Design focuses on creating and optimizing the overall experience of interacting with a product, service, environment, or system. The goal of experience design is to ensure that users or customers have meaningful, enjoyable, and memorable experiences when engaging with a product or service.

This involves understanding user needs, behaviors, and preferences, as well as providing high quality design and interactions that are intuitive, efficient, and aesthetically pleasing. Key principles of experience design include:

User-Centered Design: Putting the needs and preferences of users at the forefront of the design process.
Holistic Approach: Considering all aspects of the user’s journey, from initial awareness to post-interaction feedback.
Usability: Ensuring that the product or service is easy to use and navigate, with minimal friction or obstacles.
Consistency: Maintaining a consistent look and feel across different touchpoints to provide a cohesive experience.
Accessibility: Designing with inclusivity in mind, ensuring that the experience is usable by people of all abilities.
Emotional Engagement: Creating experiences that evoke positive emotions and resonate with users on a deeper level.
Iterative Improvement: Continuously gathering feedback and data to refine and enhance the experience over time.

How is ED applied to this work?

At Employera, we incorporate Experience Design principles into every aspect of our work:

Human-Centered Design: We emphasize understanding the needs, preferences, and behaviors of employees and candidates, ensuring that the experiences they design are tailored to meet their expectations and foster engagement.
Intentional Design: We focus on creating intentional and meaningful experiences for employees and candidates at every touchpoint in their journey with an organization. This involves aligning these experiences with the organization’s authentic brand promise.
Collaborative Approach: We take a collaborative approach to experience design, working closely with their clients to understand their unique challenges and goals, and involving stakeholders in the design process to ensure alignment and buy-in.
Data-Centered Design: We utilize data to inform their design decisions, helping them gain insights into the diverse needs of talent audiences and enabling them to design strategic experiences and interactions that effectively solve problems and drive engagement.
Holistic Solutions: We focus on designing holistic solutions that encompass not only events but also processes, systems, content, and training, ensuring that all aspects of the employee and candidate experience are carefully considered and integrated.
Iterative Improvement: Like any experience-driven approach, we apply an iterative approach to design, continuously refining and optimizing the experiences created based on feedback and data insights.