Employer Branding

Your employer brand is your reputation in the market as an employer, the sum total of your owned and earned activities, and the experiences of candidates, employees, and alumni.

It’s an ecosystem influenced by you, as well as market forces.

The EVP is what employees get for what they give – messaging that reflects the authentic employmentexperiences of and the desired experience the organization commits to delivering to their employees.

Your employer brand is an integral part of your overall brand and value proposition. The EVP answers “why join/stay?” by defining the real and specific benefits, differentiators, and value of your talent offering.

Your business value proposition answers “why buy?” by defining the value, benefits and differentiators of your market offering.

The two serve as two sides of the same coin and together tell a complete story of your competitive advantage.

The primary difference is that we approach employer branding work as a collaborative co-creation, and we work with cross-functional teams representing different departments, levels and locations of our clients.

Involving employees and executives in the evaluation of research and a sequence of workshops in collaboration with our team ensures deeper consensus on key issues, greater authenticity in the messaging and creative, and a greater degree of organic adoption across the company than work produced externally.

Employer Brand IQ is Employera’s uniquely effective Employer Brand research framework.

EBIQ combines comparative benchmarks, a sophisticated audit of your employer brand against your key talent competitors on all components of employer branding, coupled with a deep dive into your own employee sentiment data, exit interview data and 1:1 interview data, as well as any other information relevant to the employee and candidate experience.

This multi-pronged analysis allows us to see across the talent landscape and the various aspects of the employee experience, for a complete view into your company’s challenges and opportunities. Then we provide a strategy and tailored recommendations for how to proceed.

Employer Brand IQ provides the clear roadmap you need to build consensus and a strategy to take you forward.

Your employees know best what it’s like to work at your company; your leaders know where your highest level business goals and objectives are heading.

But you’ve all got day jobs! And it can be hard to have the perspective to tell your story in a way that authentically captures what makes your organization special and serves the needs of your candidates and employees.

We can meet you wherever you are and collaborate to strengthen your employer brand at any stage of maturity – from foundational research and formation of your employer value proposition (EVP) to activation and bringing it to life to in employee engagement and the candidate experience.

We bring broad expertise, creativity, and experience. We use human-centered design thinking and sophisticated insights to cocreate programs that bring your employer brand to life.