About Employera
The Employera Difference
Most communications and branding problems aren't what they appear to be on the surface.
A strategy rollout that isn't landing. A reputation metric that keeps slipping back. A culture that isn't surviving growth. An organization that doesn't know who it is after a major change. Stakeholders getting conflicting messages. These look like communications problems. They usually aren't. They're alignment problems, identity problems, experience problems — and the communications are just where the symptoms show up.
We built Employera to solve the problem beneath the problem.
That means we don't start with the deliverable. We start with the diagnosis — understanding what's actually driving the situation before we agree on what to build. Sometimes that confirms what our clients already suspected. Sometimes it reframes the entire engagement. Either way, the work that follows is grounded in something real.
We work with organizations during critical periods of growth, transition, and change — when the stakes for getting the story right are highest, and when the gap between what a company says and what people actually experience is most likely to surface.
How we work: human-centered design in practice
Human-centered design is a phrase that gets used loosely. Here's what it actually means in how we work.
In addition to sophisticated research against competitors, it means we talk to employees, not just leadership. Before we develop strategy or write a word of copy, we conduct research with the people who will ultimately receive and live inside whatever we create. What do they actually think? What do they actually feel? What's working, what isn't, and why? That research shapes everything.
It means the people closest to the problem are part of the solution. We don't disappear for six weeks and return with a finished strategy for a client team to rubber-stamp. We design collaboratively: working alongside HR, communications, marketing, and executive leadership in structured sessions that build consensus while the work is being made, not after. Solutions co-created with the people who have to implement them work. Solutions handed down from outside usually don't.
It means we prototype and test rather than declare and defend. We build things, put them in front of real audiences, learn what lands and what doesn't, and adapt. That approach has occasionally led us somewhere we didn't expect to go, but is the right solution for the right context.
And it means we are willing to name the thing that isn't working — even when that thing is upstream of what we were asked to fix.
What we do
Employer branding. Internal communications. Employee experience design. Mission, vision, and values. Recruitment marketing. Change communications. Executive communications.
These seemingly separate practices are connected points in a single journey. A company's employer brand is only as strong as what employees actually experience. Internal communications only land when the story behind them is true. Culture only holds through change when identity is clear. We understand how each of these connects to the others, and we bring that perspective to every engagement — whether we're working on one piece or many at the same time.
And sometimes, as we trace the problem back to the root, we build on this work into executive coaching, alignment, or broader brand and communications.
Who we work best with
Our best engagements share a few things in common.
The leader in the room is willing to hear something they didn't expect. The problem as originally described turns out to have something more important underneath it. And the organization is ready to do the harder work, not just the visible one.
We're not the right firm for every situation. If the goal is a polished campaign that papers over a problem rather than addresses it, we'll tell you that directly and it probably won't be a good fit, no matter how good our creative is.
If the goal is to get to the truth of what's happening and build something that actually works — and lasts — that's the work we were built to do.
A note about our name
Employ era — our relationship to work and the workplace is always fundamental. Our name reflects a foundational belief: that organizations who take seriously the experience, identity, and voice of their people are the ones that perform, endure, and deserve to. It's the reason every piece of work we do starts with listening.
History of Success
We’ve worked as consultants to, as well as function leaders inside, some of the most recognizable and dynamic companies in technology, financial services, aerospace and defense, consumer goods, retail, manufacturing, and entertainment. That insider experience matters. We understand the organizational realities, political dynamics, and implementation constraints our clients face — because we've sat where they sit.
We've helped companies through rapid growth, failed strategy rollouts, reputation crises, divestitures, mergers, leadership transitions, and culture transformations. In each case, the work that made the difference wasn't the most visible thing. It was the diagnostic work that made the visible work possible.
The Team
Our team is composed of leaders and experts at the top of their fields, who continuously reach higher to discover and learn more as they engage with each of our clients.
Having come together as a diverse team with broad experiences with major global companies, consulting firms and academia, we offer multi-disciplinary points of view in a collaborative, consultative style – the kind that creates powerful ideas and relevant solutions that enhance the brand experience and impact the bottom line.
We’ve worked as consultants to – and as function leaders inside of – some of the most dynamic companies in the world.
DEI at Employera
We believe that diversity, equity, inclusion and belonging are much more than programs and numbers; they’re reflected in the ways we work, how we behave, and the language we use. We bring these beliefs to life in how we speak to each other, how we treat each other, and how we hire, work, and retain talent.
Join Our Team
We’re hard-working and have high expectations. We also support and care about each other personally and professionally. We try to keep things light, but deliver tight, world-class work.
We assume the best in each other and believe that people should be responsible and accountable for their commitments, work output and behavior.
If you’re interested in joining the team, please send us your resume. Tell us a little about yourself and what you’re looking for. We’ll let you know we received it. And we’ll read it. If there’s a good match between your skills and our needs, we’ll let you know. If there isn’t, we’ll let you know that too.